How One Med Spa Generated $300,000 Monthly Revenue Through Strategic Content Marketing

TL;DR

• Jourdan Eloriaga's med spa generates $300,000 monthly through the 3C framework: Connections, Content, and Calls
• Generated 1,000 Google reviews and 2,000 inbound calls in one year without paid ads
• 80% of sales happen between the 5th and 12th touchpoint with potential clients
• Content addressing limiting beliefs converts better than generic promotional material
• A Denver plastic surgeon achieved $20K weekly in rhinoplasty consults within 90 days using this strategy
• Success comes from differentiating through storytelling rather than competing on price
• Traditional stock image overlay ads no longer work effectively in today's market

What is the 3C Framework for Med Spa Marketing? The 3C Framework consists of Connections, Content, and Calls - a strategic approach that builds trust with potential clients through targeted content addressing their specific concerns and beliefs, ultimately leading to higher conversion rates than traditional advertising methods. This framework generated $300,000 monthly revenue for Jourdan Eloriaga's practice. — Jourdan Eloriaga

The Problem With Traditional Med Spa Marketing

The medical aesthetics industry has become oversaturated with clinics using identical marketing strategies that no longer deliver results. As Jourdan Eloriaga explains, "There's a bunch of Botox and semi-glutide clinics around us already that if we just led with the traditional stock image overlay text, it would be a race to the bottom. It's not 2020 anymore. Can't get away with those ads to a booking page and miraculously they'll show up and buy your mommy makeover package."

The fundamental issue plaguing most med spas is generating what Eloriaga calls "garbage leads" - prospects who express initial interest but fail to convert. These leads typically don't answer their phones, miss consultation appointments, or claim they don't remember signing up for services. The root cause isn't lack of interest; it's lack of belief.

"I've worked with a ton of clinics to know that what makes a garbage lead is the fact that they just don't believe this service will work for them," Eloriaga notes. This skepticism creates a barrier that traditional promotional content cannot overcome.

Key Insight:

The biggest obstacle in med spa marketing isn't reaching potential clients - it's convincing them that your services will actually work for their specific situation.

The 3C Framework: A Revolutionary Approach to Med Spa Growth

Eloriaga's solution centers on what he calls the "three main C's" when scaling a clinic: Connections, Content, and Calls. This framework prioritizes building genuine relationships with potential clients rather than pushing immediate sales.

"The more connections that we make with our local audience, they believe that this service will work for them. The more connections that we make, the more we profit," Eloriaga explains. The strategy focuses on creating belief before attempting to sell services.

Framework Component	Primary Function	Success Metric
Connections	Build trust and belief with local audience	Increased engagement and recognition
Content	Address concerns and pre-sell services	Higher quality leads and conversion rates
Calls	Convert educated prospects into clients	More consultations and higher close rates

The framework recognizes that modern consumers, especially those considering aesthetic procedures, require extensive education and reassurance before making purchasing decisions. Rather than competing on price or generic benefits, successful practices focus on building credibility through valuable content.

How to Implement the 3C Framework for Maximum Results

Implementing this strategy requires a systematic approach that addresses each stage of the customer journey:

• Create Audience-Specific Connections— Focus on your local market and understand their specific demographics, concerns, and aesthetic goals. Build relationships through community involvement, social media engagement, and consistent brand presence.

• Develop Educational Content That Addresses Pre-Purchase Concerns— Create content that answers questions already in potential clients' minds. For rhinoplasty prospects, this might include "Here's four things that you should ask your plastic surgeon before considering rhinoplasty."

• Produce Middle-Funnel Content That Overcomes Objections— Address specific limiting beliefs that prevent prospects from moving forward. If recovery time is a concern, create content like "Here's when you can expect to go back to work after rhinoplasty surgery."

• Share Real Client Stories and Results— Use authentic examples rather than stock imagery. Eloriaga's approach helped a Denver plastic surgeon "do 20K a week in rhinoplasty consults as a new practice owner with no Google reviews" within 90 days.

• Implement a Long-Term Nurturing Strategy— Recognize that "80% of our sales happens between the fifth and 12th touchpoint." Create systems to maintain consistent contact with prospects over extended periods.

Key Insight:

Success in aesthetic marketing requires patience and persistence, as most sales occur after multiple touchpoints rather than immediate conversion.

Real Examples and Case Studies

The effectiveness of this approach is demonstrated through concrete results. Eloriaga's med spa achieved remarkable metrics without relying on paid advertising: $300,000 in monthly revenue, 1,000 Google reviews, and 2,000 inbound calls within approximately one year.

A particularly compelling case study involves a Denver plastic surgeon who was a new practice owner with no existing Google reviews. By implementing content strategies that addressed specific patient concerns about rhinoplasty, the surgeon achieved $20,000 weekly in consultation bookings within just 90 days.

"How do we win in this aesthetic game when everyone's doing the same shit? It's to be different. And not only that, it's to communicate your story. And if they know the values you bring, you're already ahead of the curve," Eloriaga emphasizes.

The strategy recognizes that high-value aesthetic clients have discretionary income but also higher standards for service providers. They're not necessarily price-sensitive but are extremely value-conscious. "People only buy when the values we present to them are greater than the cash that they give us," Eloriaga notes.

This approach contrasts sharply with price-competitive strategies that focus on promotions like "$9 unit Botox." Instead, successful practices position themselves as premium providers who understand and address sophisticated client needs.

Common Mistakes to Avoid

• Racing to the bottom with price-focused advertising— Competing primarily on price attracts price-sensitive clients who may not value quality service
• Using generic stock imagery and templates— This approach makes practices indistinguishable from competitors
• Pushing immediate sales without building trust— Most prospects need 5-12 touchpoints before purchasing
• Ignoring middle and bottom-funnel content— Only creating awareness content without addressing specific concerns and objections
• Neglecting to communicate unique values and stories— Failing to differentiate from competitors through authentic brand messaging

FAQs

Q: What is the main benefit of the 3C Framework for med spas? The 3C Framework generates higher-quality leads who are pre-educated about services and more likely to convert. Unlike traditional advertising that creates skeptical prospects, this approach builds belief and trust before attempting to sell. Eloriaga's practice achieved $300,000 monthly revenue by focusing on connections, educational content, and strategic follow-up rather than competing on price or using generic promotional materials.

Q: How long does it take to see results from content-based med spa marketing? Results can begin within 90 days of consistent implementation, as demonstrated by the Denver plastic surgeon who achieved $20K weekly in rhinoplasty consults. However, most sales occur between the 5th and 12th touchpoint with prospects, indicating that sustainable success requires 3-6 months of consistent content creation and nurturing. Building 1,000 Google reviews and generating 2,000 monthly inbound calls typically takes 12 months of dedicated effort.

Q: What's the biggest mistake people make with med spa marketing? The biggest mistake is creating "garbage leads" by failing to build belief in potential clients. Most practices focus on generating volume through price-competitive ads rather than creating connections that convince prospects their services will actually work. This results in leads who don't answer phones, miss appointments, or claim they don't remember signing up. Success requires addressing specific concerns and limiting beliefs rather than pushing generic promotional content.

Q: Who is content-based med spa marketing best suited for? This approach works best for established practices or ambitious new owners willing to invest in long-term relationship building rather than quick wins. It's particularly effective for practices targeting affluent clients with discretionary income who value quality over price. The strategy requires consistent content creation and patient nurturing, making it ideal for practitioners committed to building premium brands rather than competing primarily on cost or convenience.

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This article was created from video content by Jourdan Eloriaga. The content has been restructured and optimized for readability while preserving the original insights and voice.