LIMPSE
THE PROCESS

How we make AI
recommend you

62% of homeowners trust AI to guide their decisions. When they ask for help, AI cites authorities—not search results. Our 3-phase process integrates with your CRM (ServiceTitan, Housecall Pro) to make you that authority.

01
MONTHS 1-2

Foundation + Fast Wins

86% of AI citations come from brand-manageable sources. We establish your authority with AI-readable content that answers real homeowner questions.

[ OUTCOMES ]

  • AI begins associating your brand with specific HVAC problems
  • Improved visibility for suburb-level questions
  • Immediate differentiation from competitors

CRM Integration

Connect ServiceTitan, Housecall Pro, or Jobber. We extract real HVAC problems you solve daily.

Suburb Mapping

Identify 8–12 priority suburbs and tag each with home age patterns, common system types, and recurring issues.

Schema Deployment

FAQ and LocalBusiness schema tied to real diagnostic issues to improve AI ingestion.

GBP Q&A Seeding

10–15 high-quality homeowner questions with answers grounded in real HVAC problems from your CRM.

02
MONTHS 3-6

Authority Building

Cross-engine citations (appearing in multiple AI platforms) exhibit 71% higher quality scores. We build that consistency.

[ OUTCOMES ]

  • AI starts reusing your diagnostic language
  • Brand appears for a wider range of HVAC questions
  • Authority compounds month over month

Service Findings

4–8 pieces of content per month from real jobs in your CRM—documenting HVAC issues, causes, and fixes by suburb.

Content Expansion

Adding diagnostic sections to existing pages and clustering repeated issues from your service data.

Visibility Tracking

Monthly testing of ChatGPT, Perplexity, and Gemini for brand mentions and HVAC topic citations.

Pattern Analysis

Identifying recurring service trends from CRM to build geographic authority for specific HVAC problems.

03
MONTHS 7-12

Market Dominance

43% of homeowners use AI daily for research. Make your brand the default answer with a living knowledge asset that compounds monthly.

[ OUTCOMES ]

  • Strong moat against competitors
  • Higher-quality inbound leads
  • A living HVAC knowledge asset built from real work

Pattern Content

Seasonal predictive content like 'Common AC Problems in North Metro Homes'.

Conversion Opt

Tying authority content to service calls and optimizing conversion paths.

Expanded Reports

Deeper AI visibility insights, competitor analysis, and ROI tracking.

Market Moat

Establishing a living HVAC knowledge asset built from real work.

COMMON QUESTIONS

Strategy Briefing

How is this different from traditional SEO?

Traditional SEO optimizes for Google rankings. We optimize for AI recommendations. Different signals, different strategy. Most agencies are still playing the 2018 game—we're focused on where search is going.

Do you guarantee results?

We track AI citations monthly. 60% of searches now result in zero clicks—meaning homeowners get answers from AI without visiting websites. Most clients see 3-5x improvement in AI visibility within 6 months. If you don't see measurable improvement, we'll work with you until you do.

Can't we just do this ourselves?

You could. But it requires CRM data extraction, daily AI tool testing, technical schema implementation, geographic authority mapping, and constant content optimization. Most HVAC owners don't have 20+ hours a week for that—they're running service calls.

FINAL DIRECTIVE

Ready to dominate?

Get your free AI Visibility Report and see where you stand.